Thursday, November 24, 2011

Everything You Do Says Something About You

I liked this paragraph of "Designing the Obvious - A Common Sense Approach to Web and Mobile Application Design" book! So, I liked to share it here.

What you do is evidence of why you do it. Everything you do says something about you. Buying a moderately priced, used sedan says something different about you than buying a flashy red sports car. Store-brand lemonade says something different about you than gourmet, organic lemonade. A Saturday night at home with the dogs says something different than one spent at a downtown bar. People aren’t random. They are the results of their own lives. You tell your story with every move and every decision. The books on your bookshelf, the rug on your floor, the food in your refrigerator, the car in your driveway, the shirt on your back—they all say something about you, your circumstances, the way you think, what you value, what you believe. People don’t buy products. They buy their own identities. We are photographs of our own truths.

References:
Robert Hoekman Jr., Designing the Obvious - A Common Sense Approach to Web and Mobile Application Design, Second Edition 
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